Built to Support the People Who Support Others

We’re more than a business — we’re your strategic, caring, and practical team behind the scenes.

Our Mission

At The Wardwave Group, our mission is to empower and uplift both care agencies and individuals by providing real, reliable, and human support. We were created to serve small businesses that often get overlooked — the ones working tirelessly to deliver care but lacking the resources, referrals, or guidance to grow.

Through strategic advice, hands-on partnership, and a genuine passion for compassionate care, we help agencies build sustainable, compliant operations — while also helping service users access trusted, personalised care from those who truly care.

Everything we do is driven by lived experience, heartfelt values, and a deep respect for the people delivering and receiving care every day. At The WardWave Group, our mission is simple: to strengthen care agencies with real-world support, growth tools, and expert guidance — so they can focus on delivering outstanding care.

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The Wardwave Group was built with a personal understanding of care at its core. Our co-founder, Elorm Ward, began her journey as a carer for her mother, who lives with sickle cell. These deeply personal experiences gave her a unique insight into the challenges both carers and families face.

Alongside Elorm is Anthony Ward, our co-director, who brings a strong background in business development and operational leadership. Together, they combined heart and strategy to form a consultancy that empowers care providers and supports families in finding trusted care.

Wardwave was created to uplift small businesses and care agencies that often go unheard. We provide guidance, structure, referrals, and ongoing support to help them grow, stabilise, or relaunch. At the same time, we’re equally focused on individuals and families who need personalised, high-quality care from compassionate, capable providers.

With our collective experience in compliance, marketing, operations, and hands-on care, we offer more than advice — we bring the kind of support we wish we had when we were in your shoes. Care is in everything we do — not just in our services, but in our values.

Who Are We?

We’re Here for the People at the Heart of Care

Whether you're a family seeking support or a small agency ready to grow, WardWave exists to lift you up, guide your next steps, and make care work better — for everyone.

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How We Work

✅ One-to-one strategy and growth support

✅ Tailored referrals and client-matching support

✅ Business compliance guidance

✅ Hands-on partnership for dormant or new agencies

✅ Transparent, practical advice that moves the needle.

Ready to work with a team that actually gets care?
Book a free consultation or fill in your agency details — and let’s move forward, together.

Meet the team

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Elorm Ward- Director – Client Growth & Partnerships

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A woman with blonde curly hair sitting at a desk in an office, smiling with her hands clasped together in front of her. There is a laptop on the desk and the office has a modern appearance with cubicles and glass walls.

Lina Varnelyte- Internal Bid Lead

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A young woman with dark hair in a braid, wearing a blue sweater, sitting with arms crossed, smiling at the camera in a cozy indoor setting.

Jasmin Belal- Administrative & Digital Support Assistant

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Zaira Ansari- Business Development Executive

Iris Kondo- Marketing & Communications Lead

Anthony Ward-Director & Chief Financial Officer (CFO)

We look forward to working with You.